მარკეტინგის სპეციალისტი
"Indigo Cars" is an international logistics company with 10 years of experience in purchasing and transporting vehicles from the USA to Georgia, Europe, and Asia.
"Indigo Cars" is an official partner of international brands and offers customers reliable, fast, and high-quality service. Our team consists of professionals who manage the entire process of vehicle selection, purchase, and delivery.
The company's headquarters is located in the USA, New Jersey, while regional offices operate in Tbilisi, Gori, Marneuli, Kutaisi, Batumi, and Poti.
"Indigo Cars" is focused on continuous development – we implement innovative service solutions tailored to customer needs and create new job opportunities.
Auto importer company "Indigo Cars" announces a vacancy for the position of Marketing Specialist for international markets in Tbilisi.
Work Schedule and Compensation:
- Work format: From the office;
- Monday-Friday from 10:00 to 19:00;
- Compensation: Salary + bonus based on experience and qualifications;
Main Functions:
- International Marketing Planning: Planning marketing strategy and activities for international markets in collaboration with the CMO;
- Market and Competitor Analysis: Studying target markets, customer behavior, and competitor activities, preparing findings and recommendations;
- International Social Media: Managing international pages, compiling and controlling monthly content calendars tailored to markets;
- Content Creation & AI Tools: Preparing/adapting post texts, advertising copy, and video scripts using AI tools (Generative AI);
- Working with External Partners: Preparing briefs for advertising agencies, controlling the quality, deadlines, and results of campaigns;
- Coordination with Internal Team: Collaborating with local content/SMM specialists, videographers, and the internal team to create international materials;
- Influencer Marketing: Communicating and coordinating with international influencers, creators, and partners as needed;
- Digital Campaigns & Analytics: Monitoring digital advertising campaigns, analyzing key performance indicators (KPIs), and preparing periodic reports.
Qualification Requirements:
- Higher education (preferably in marketing, business administration, communications, or PR);
- Experience: Minimum 2 years of experience in marketing or digital marketing;
- SMM & Content: Experience in social media management, content calendar creation, and adapting texts for different audiences;
- Market Research: Ability to analyze markets, competitors, and draw conclusions based on the data obtained;
- AI Tools: Knowledge of practical application of AI tools (ChatGPT, Midjourney/DALL-E, etc.) for content creation and process optimization;
- Working with Agencies: Experience in effective collaboration and briefing with advertising agencies and external contractors;
- Language Skills:
- Georgian – fluent;
- English – B2 level (fluent communication);
- Russian – B2 level (fluent communication);
Preferred Qualifications:
- Knowledge of Meta Ads Manager, Google Ads, and Google Analytics 4 (GA4);
- Experience in creating or localizing content for international markets;
- Experience collaborating with international influencers;
- Experience working in the automotive, transport, or import sectors.
Personal Characteristics:
- Analytical and research thinking skills;
- High responsibility, organization, and attention to detail;
- Ability to manage multiple international projects and tasks in parallel;
- Proactiveness and willingness to adopt new technologies/AI;
- Effective communication and teamwork skills.
The company offers a stable and interesting work environment, opportunities for development, and high-standard working conditions.
Benefits:
- Health insurance;
- Fitpass.
