Gamification Lead
TBC is pleased to announce a vacancy for the position of Gamification Lead
Company Description
We are TBC — a technology-driven company powered by a courageous and purposeful team that creates customer-tailored services, products, and opportunities.
Through innovation and technology, we fulfill our mission and make people’s lives easier.
We’re here to support your growth and success — just believe in yourself.
Job Description
We are looking for a Gamification Lead who will help us transform everyday banking into an interactive experience. This role will design and implement creative gamification mechanics, personalized missions, and engaging challenges that motivate customers to interact more with our products and services.
If you enjoy turning data and customer insights into engaging experiences, this role is for you.
What you will do
- Design and develop gamification mechanics to make banking more engaging for customers
- Create personalized missions, challenges, and reward mechanics to drive customer engagement and product usage
- Work closely with segment teams, product teams, and analytics teams to design targeted engagement initiatives
- Use customer data and behavioral insights to identify opportunities for gamified engagement
- Launch and optimize campaigns and engagement mechanics aimed at increasing acquisition, activity, and retention
- Continuously test new ideas and experiment with innovative engagement approaches
What makes this role exciting
- Opportunity to shape the future of gamified banking experiences
- Work at the intersection of data, customer behavior, and product innovation
- Be part of a team building next-generation loyalty and engagement initiatives
Qualifications
- Experience in campaign management, segment management, CRM, growth marketing, or product engagement
- Experience in areas where gamification or engagement mechanics were used (gaming, loyalty programs, marketing, digital products, etc.)
- Strong analytical mindset with the ability to identify patterns in customer behavior and translate them into actionable initiatives
- Ability to work in a fast-paced environment and manage multiple initiatives
- Proactive attitude and creative thinking
- Strong communication and collaboration skills
